A world without creativity is like a Harry Potter’s novel without magic. Having been involved in the field of design for over seven years, I frequently embark on a quest to discover new and innovative solutions to the unique challenges that come my way.
By day, I am a UX designer, while my evenings are devoted to my passion for painting. I am currently pursuing a Master's degree in Human Centered Design and Engineering at the esteemed University of Washington in Seattle. In addition to this, I hold a Bachelor's degree in Communication Design and a Master's degree in Visual Design.
Prior to joining the University of Washington, I served as an Interaction Designer with the UX Consulting Team at ValueLabs, and also worked as a Visual Designer with Dorling Kindersley books.
When I'm not engrossed in my work, I take pleasure in traveling, meeting new people, taking photographs, and indulging in my love for food. As a painter, you will often find me engrossed in my canvas, lost in the act of creation.
Status: PUBLISHED
Creating promotional material for ad. campaigns and updating the brand's packaging
SOM GROUP
Background
Project Brief
Som Group of Companies, based in Central India, is a leading AlcoBev organization specializing in the production of Beer, Whisky, Vodka, Rum, Gin, Ready-to-Drink beverages, and Country Liquor.
Strategically, Som Group wanted to enhance its digital presence and expand its consumer base. This involves creating captivating online posters, and promotional materials, rebranding packaging materials for revitalization, and introducing a new tetra pack product line. These initiatives aim to attract a broader audience and foster greater engagement with the target market.
Digital Presence Enhancement and Product Line Expansion
Duration
20 weeks (Jan - May)
Increase digital presence: Design captivating posters and promotional materials to establish a strong online presence.
Rebrand packaging materials: Rebrand existing product packaging to align with contemporary consumer preferences, creating a modern brand image.
Introduce tetra packs: Expand the product range by launching a new line in the form of tetra packs, offering convenience to consumers.
Creating a Campaign
Designing the ad. campaign for Hunter beer was a unique and rewarding experience. Instead of digital posters, we ventured into uncharted territory, connecting the brand with primal instincts. Gathering actual rocks, lush ferns, and pebbles, we recreated an ancient forest scene, using fire lights and cave paintings for mystique. The result transported viewers to a bygone era, capturing the essence of Hunter beer with a sense of adventure, authenticity, and the instinctual desire for the finest brew.
Social Media Creatives
As a visual designer for Hunter Beer, my mission was clear: to captivate and leave a lasting impression on the audience. I aim to evoke emotions, tell stories, and entice beer enthusiasts on a flavor-filled journey with Hunter. Through visual storytelling, I tried transporting viewers into a world where they can almost taste the rich, aromatic notes of Hunter Beer, using evocative imagery, compelling typography, and clever composition to create a narrative that resonates with beer lovers.
Label Design
Designing the Pentagon Whiskey label was an exhilarating journey for me as a designer. I explored numerous concepts, aiming to achieve a premium feel that balanced tradition and modernity. Collaborating closely with senior designers and stakeholders, every detail, from color to typography, was meticulously chosen to create a label that stands the test of time while captivating contemporary audiences.
SOM GROUP OF COMPANIES
Presents Black Fort, premium beer & whiskey
Packaging Design
I was the lead designer in designing the tetra pack packaging for Blackfort Whiskey. Tasked with combining functionality, aesthetics, and sustainability, I collaborated closely with Tetra Pack manufacturing experts. Ensuring seamless integration of functionality with design, from the easy-to-open cap to preserving whiskey quality, aimed to enhance the overall user experience. It wasn't just about capturing the brand's essence but creating an experience embraced by whiskey lovers.
Takeaways & Reflection
BE A TEAM PLAYER
Collaborating with diverse team members brings a wealth of perspectives and skills to the project. This fosters innovation and ensures comprehensive consideration of all aspects of packaging design, from visual aesthetics to brand messaging.
GET INVOLVED
Getting involved in organizational tasks beyond design was exciting. Leading team photoshoots and taking on new responsibilities helped me learn diverse skill sets and understand how different departments approach design situations.